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Why we use Swarovki Elements in our signature designs

Swarovski Elements is the brand name for the loose precision-cut Swarovski crystals we use in our exclusive designs. The “Made with Swarovski Elements” label on the products certifies that the piece was made with authentic Swarovski crystals.

Swarovski Silver Crystals are made using a combination of natural minerals and quartz sand. The crystals are then slowly cooled, which helps avoid stress and imperfections. Swarovski silver crystals have a spectral brilliance that gives them their unique silver color, giving the impression that they are made of real precious metal.

Swarovski crystal jewelry should be treated the same as fine jewelry. Avoid exposing the crystals to water, chemicals, or harsh treatment from work or sports. Always remove Swarovski crystal jewelry prior to swimming and after applying makeup and lotions to skin. Mild soap, water, and a soft cloth should be used for cleaning and polishing Swarovski jewelry. When possible, store Swarovski crystal jewelry in its original packaging. If the original packaging is not available, store pieces in tissue paper or a soft cloth to guard against loosening the crystals or scratching any metal.

Daniel Swarovski, formerly David Swartz, was the son of a glass cutter in Bohemia, where he became skilled in the art of class-cutting.  In 1892, he invented and patented the revolutionary electric cutting machine, using hydro-electricity,  that was used in the production of crystal glass.  This allowed crystals to be cut more precisely than by hand. Swarovski is now a fifth-generation family-owned business with over 25,000 employees.

Swarovski has two major businesses: 1) producing and selling loose elements to the industry, and 2) creating precision-cut crystals for jewelry, figurines, and home decor.   In 1956, together with Christian Dior, Swarovski developed the “Aurora Borealis” effect, which gives a shimmering rainbow sparkle to the crystals.  In 1977, Swarovski launched its own jewelry collection including watches. Swarovski crystals are seen in the fashions of top designers, including D&G, Chanel, and Louis Vuitton with their crystals and crystal mesh fabric adorning many fabulous creations.

In 1995, Swarovski opened a museum in Austria showcasing the extensive Swarovski collection. 

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